Assistant Marketing Manager, Social Media

General Information

Job Description: In this role, you will work with and assist senior management with our efforts to boost brand relevance and engagement across various social media platforms. You’ll be brainstorming and crafting compelling content, analyzing metrics to guide strategy, and engaging with our community to foster positive relationships.
Location: Fresno, CA
Job Type: Part-Time, up to 10 hours per week
Modernist group consists of 2 craft cocktail bars, Modernist and Bespoke, committed to bringing innovative and modern craft cocktail experiences to the Central Valley, and being proponents of the revitalization of Downtown Fresno. As an Equal Opportunity Employer, we celebrate diversity and are dedicated to creating an inclusive environment for all employees.

Generate high-quality photo and video content for social media platforms that resonates with our target audience, driving engagement and fostering a strong brand identity.
Utilize storytelling through visual media, including photo and video, to highlight products, services, and brand values.
Collaborate with our teams to write copy for content.
Help strategize, structure and manage campaigns, ensuring alignment with our brand and goals.
Analyze social media metrics for insights, adapting strategies to enhance engagement and reach.
Foster a vibrant community through timely and thoughtful content, and interaction with followers.
Stay ahead of the latest social media trends and tools, applying best practices to our efforts.
Contribute to broader marketing initiatives as needed, supporting campaign development and execution.

Proven interest and experience in social media content creation and management.
Ability to plan, coordinate and execute content sessions.
Expertise in social media platforms, trends and analytics tools, with a talent for crafting engaging content, evidenced by measurable growth in followers, engagement rates, or other relevant metrics.
Strong content creation skills, with a portfolio that includes a variety of photo and video content, showcasing creativity and alignment with brand voice.
Interest in and familiarity with cocktails and spirits.
Exceptional communication skills, both internally and externally; capable of crafting engaging copy for diverse audiences and platforms.
Experience in managing community interactions with a track record of positive feedback or increased community engagement.
Understanding of California’s digital privacy laws and commitment to ethical data practices.
Flexibility in your schedule that can accommodate pre-planned availability on afternoons, evenings and weekends.

A competitive pay rate, based on experience.
Opportunities or mentorship, further professional development and an expanded marketing role, based on performance, within a supportive and inclusive company culture.
The opportunity to work with one of the best bar teams in the Central Valley.
Compliance with state employment requirements.

Send an email to team@modernistfresno.com with:
- Subject line: “Part-Time Marketing Associate – Social Media Application”
- A cover letter – in the email body or attachment
- Your resume – attachment
- Your portfolio or work samples (e.g., prior reels, posts, videos, photos) – link or attachment

We will respond to applications with follow-up questions or requests, or to set up an interview. We look forward to hearing from you!